The YouTube Symphony Orchestra

Client: Google

The YouTube Symphony Orchestra AR Experiment is our addition to Google’s already excellent YouTube Symphony Orchestra, a project dedicated to gathering musicians from around the world for a monumental orchestral performance — something only Google’s technology and reach could do. Google came to Tellart in search of something to augment the YTSO online experience; they were looking for an online musical instrument that could be enjoyable for non-musicians, but complex enough to engage more advanced users.

Between work on our earlier musical holiday card and our ongoing interests in physical/digital play, we had just the right background and team to jump in and create (a few digital music gurus in-house didn’t hurt, either). As it’s reaching a global audience (the site is translatable into 21 languages), we tried to make it as accessible and intuitive as possible. It is built with open-source tools alongside Tellart’s contributions (see the site for more details) — we hope you enjoy!