Warning: Missing argument 2 for wpdb::prepare(), called in /home/wwwtellart/domains/tellart.com/html/wp-content/plugins/post-types-order/post-types-order.php on line 190 and defined in /home/wwwtellart/domains/tellart.com/html/wp-includes/wp-db.php on line 1209

Warning: Missing argument 2 for wpdb::prepare(), called in /home/wwwtellart/domains/tellart.com/html/wp-content/plugins/post-types-order/post-types-order.php on line 261 and defined in /home/wwwtellart/domains/tellart.com/html/wp-includes/wp-db.php on line 1209

Chrome Web Lab

Client: Google & Science Museum, London

Partners: Universaldesignstudio/MAP, B-Reel, Biblioteque, Karsten Schmidt, Fraser Randall

Web Lab is a groundbreaking, year-long exhibition, featuring a series of interactive Chrome Experiments that bring the extraordinary workings of the internet to life.

Google Creative Lab and Tellart created the concept of the Web Lab–from the user-experience as an integrated online and onsite experience, to its science museum context and audience, to the optical Lab Tag method for collecting artifacts, to the interactions between digital and physical touchpoints which allow in-museum and online audiences to collaborate.

Visitors to the London Science Museum are able to play with five unique installations, while at the same time, online participants can visit www.chromeweblab.com and interact with the same installations. Together, in-museum and online visitors will bring web technologies to life through five experiments:

Chrome Web Lab by Google & Tellart

Universal Orchestra: An Internet-powered eight-piece orchestra creating harmonious music

Chrome Web Lab by Google & Tellart

Sketchbots: Custom-built robots able to take photographs and then sketch them in sand

Chrome Web Lab by Google and Tellart

Data Tracer: A tool to trace where the world’s online information is physically stored

Chrome Web Lab by Google & Tellart

Teleporter: A series of web-enabled periscopes through which you can instantly access the world (including an undersea kelp forest in South Africa and a miniature kinetic Earth in Germany!)

Chrome Web Lab by Google & Tellart

Lab Tag Explorer: A visualisation of all Web Lab visitors from around the world that groups and categorises participants in incredible ways.


Every visitor to the exhibition, online and in the museum, is represented by a “Lab Tag”: a visual code that can be scanned at each experiment to let users keep track of their activity. Each Lab Tag is unique, and museum visitors are all given a high-quality card with their code printed on it. They can scan their Lab Tag at home to access their artifacts and visit the exhibition again and again, allowing them to interact with and share each experience with the Lab.

From the definition of the user experience, to the aluminum joints of the sand drawing robots, to custom circuit boards and hundreds of thousands of lines of code, Tellart conceptualized and engineered Web Lab’s five physical experiment groups. Design and construction began in its Rhode Island workshops, and continued through to installation and testing in Science Museum.

Chrome Web Lab by Google & Tellart
Tellart worked alongside partners Universal Design Studio, MAP, B-Reel, Karsten Schmidt, and Fraser Randall to produce and install the final exhibit.

Photos: Andrew Meredith