As a Design Strategist at Tellart, Laila works to understand and communicate complex systems through diagramming, mapping, and other documentation tools. She works across a wide variety of client and internal projects in order to better frame project challenges and solutions. With strong analytic and conceptual skills, Laila is also involved with new concept development brainstorms, early project research, interface layouts and inventories, and interpretation of system and software architectures.
Laila graduated from the Rhode Island School of Design, where she studied Industrial Design and took courses at Brown and MIT. As a student at RISD, Laila embraced the idea of design with a focus on end user usability, and particularly enjoyed applying that philosophy to the design of intangible interactions for new technologies. Using an iterative creative and documentation cycle, Laila works towards the goal of creating innovative and thoughtful user experiences.